1. Philips International
For the female models of the shavers and epilators which are intended to be the first epilation and body care products bought by Philips consumers, tonic, basic geometric shapes are used in association with primary colours. These are branded products from the Sixteen range which are today displayed in the Industrial Design galleries of the Centre Beaubourg-Georges Pompidou collections in Paris. For the epilator, the Vichy square pattern (in a pink/white and black/white version) takes us on a trip down memory lane to the 60s and pays tribute to the ambassador of Saint Tropez. For the Saintelle BB project, with a codename that speaks for itself, A3DC designed all the creative elements, from the colours of the product to its graphic design, and from the style and trend boards to the packaging. This new dimension to graphic branding has been applied to industrial products since the 90s…
2. DongJak Bridge, Seoul
Korean architecture is known to respect the colour of raw, natural materials. Towns are typical in that they have a striking achromatism. Thus, the columns which act as the stilts of one of the most famous bridges in Seoul across the Han River have always displayed the same grey colour of their concrete. To promote the latest Samsung Galaxy, Cheil Worldwide, the communication agency, asked A3DC to re-colour the town and present this forest of pillars as the Koreans had never seen or imagined them. Using colour which was skilfully applied in architecture in support of a communication campaign for the Korean market, A3DC added all the colours of the spectrum to the characteristic DongJak Bridge of Seoul, which also included the mandatory road markings to ensure that an urban bicycle path was safe.
4. Calor Epilators & Rowenta spa
As far as Calor is concerned, graphic design is created as an indispensable complement to colour with its most tender, feminine, seductive and caressing aspects. Champagne bubbles, cherry blossom, wave-like patterns… branding is an occasional, ephemeral, charming design… which is intended to bring to life and draw attention to the same products, which are designed to last and thus to be renewed visually by branding. As far as Rowenta is concerned, with the stylised shape of a deciduous bamboo cane, the decoration marks each of the products in the comfort range of Rowenta in a cross-cutting and easily identifiable manner. With a shared identity, the Fitspa massage and reflexology machine, the ergonomic heating pad, the Shiatsu massaging seat… all display this decorative, serene and relaxing pictogram, creating a spirit of collection, a family of complementary and consistent products.
5. Aurys glassmaker
The Aurys glassmaker, which is a French manufacturer of varnished glass, offers a combination of colour and decoration in its range of products. After having requested A3DC to carry out a general overview of European graphic trends, Aurys has included new decorations and graphic designs created by the workshop for the four main uses of its glassware products (kitchen, bathroom, interior decoration and the services environment) in its collections since 2011. Cupboard and wardrobe doors, dressing rooms and partitions are brought to life beautifully. One of the decorations that was designed for Aurys was indeed chosen for the cover page of the Lapeyre 2011/2012 collection… a very good way of asserting the identity and importance of this unit of the Saint-Gobain Glass Solutions branch.