• Culture & Design
  • Rowenta Hair Driers
  • Rowenta Hair Driers
  • PlacoPlâtre
  • PlacoPlâtre
  • Rowenta Epilators 3 Golds
  • Rowenta Epilators 3 Golds
  • Rowenta Epilators 3 Golds
  • Tefal Bathroom Scales

Culture & design

Each material has its own graphic design which stems from its structure, texture, material and creation. Rock sedimentation, growth lines, wood fibres, veins of the leaf and plastic injection flows. Graphic design is inherent to the material. It has also been for a number of years an indispensable feature which is inherent to colour and which has flooded all markets. Decoration, pattern, design, branding, composition, writing… all products are now concerned by all aspects of graphic design, even the most sober products, in other words those that until now had continued to adopt neutral shades and expressions in the name of former principles of elegance or discretion… To the point where graphic design is today on an equal footing with colour. Household appliances, architectural facades, interior decoration, everyday objects, stationery… and even cars are no longer produced without a graphic design, a branding and decoration. Products are today covered with a revised placed design or over all geometric lines of points. Graphic Power, how did all this come about?

1. Saint-Gobain Glass Solutions

The importance of graphic design is today unavoidable in the domestic world, and in particular in the sphere of bedrooms, dressing rooms and bathrooms. Saint-Gobain Glass Solutions has asked A3DC since 2010 to assist it in the new decorative dimension of varnished or patterned glass, as the material is now covered with patterns and decorations that are applied on the surface in line with all the industrial marking and traditional printing resources: matt/gloss, frosted, hot foil stamping, silver plating, silkscreen printing, laser or acid engraving, glass cutting, grain and relief… Graphic monitoring work thus involves meeting the demand of markets by a subtle analysis of decorative and fashionable trends and by proposing each year a collection of decorated glass products, such as shower screens, cupboard doors, storage cabinets, mirrors and partitions.

2. Tefal Bathroom Scales

Tefal Bathroom Scales

The extremely beautiful and fine design of the Tefal weighing scales goes almost unnoticed due to its low volume and transparent glass which render it very discreet. What solution could be found? The use of graphic design! Designed in two opposite directions for two complementary user targets the printed graphic design adopted a pop attitude with a graphic design comic-book inspiration - pixels with flashy and primary hues - or more sober with a classic retro style, with large floral or damask-style arabesques, in black, gold and grey. We do not place our feet on a Tefal weighing scales in the same way anymore. Thanks to its powerful graphic choices, the product has now gained in weight and breadth.

3. Rowenta Hair Driers

Rowenta Hair Driers

Based on an exquisite chocolate brown which was created to replace the black colour which had become too conventional, the Infini Pro hairdryer now has a very Japanese-looking stylised floral pattern. Combining strength and lightness, the decoration provides a charming counterpoint to a colour which is intended to be traditional and almost sober. If this dark cocoa-colour is considered to be a timeless new product which has been chosen to last, thanks to graphic design the product nevertheless is an implied reference to a positioning which is almost professional. A poetic, floating, light, fashionable reference which is made to appeal… and which can quite easily be changed without affecting the design of the product.

4. Tigex-Mapa-Hutchinson-Spontex Baby Carriers

Tigex-Mapa-Hutchinson-Spontex Baby Carriers

Tigex and A3DC have been working closely for more than 10 years. After having asked A3DC each year to design a renewed colour scheme for its collections, the leader in childcare articles in France, asked the workshop to research and design the textile patterns for its baby carriers and baby linen. With a series of polka dots, lines of points, floral patterns and bayaderes, the designs are colourful and nevertheless simple and soothing at the same time. It was designed to please parents’ eyes, make the product appealing and attractive and allow the baby to fall asleep against his mother’s body in a reassuring and incomparable feeling of closeness.

5. Astérix Playground Park

Astérix Playground Park

A3DC designed the rusty-iron colour of the structures of the Trace du Hourrah, the Gallic rollercoaster at the Parc Astérix so that it blended into its plant environment. It also deliberately chose to add primary, and even primitive colours and markings to the trains. Finally it opted for an eloquent pattern. As a reminder of ancient marks, cave handprints decorate the fronts of the cars… and invite modern-day Gauls to hang on to the rail for the huge descent and a sliding experience in absolute freedom. To experience the same sensations of speed as those on a modern-day bobsleigh and out of respect for our ancestors, the Gauls, passengers are asked to cry out “Hurrah” throughout the ride and hang on tightly… The handprints were a must!

6. Armstrong Industrial Ceilings

Armstrong Industrial Ceilings

In 1998, Armstrong was undergoing a structural change and wanted to use design to stimulate its collections. Thanks to colours and graphic design, the world of the tiles for suspended ceilings was revolutionised: the half-tone, textile, wood lines, textured and gestural inspirations of the new decorations created by the Workshop in line with an overview of graphic European trends, were classed into three colour families: coloured whites, grey halftones and dark saturated colours. The combination and expertise of the graphic design/colour tandem meant that the new collection has been a success.

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